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Digital Marketing & SEO

Master the digital landscape with comprehensive training in digital marketing strategies, search engine optimization, social media marketing, and online advertising. Build a successful career in the rapidly growing digital economy.

Course Overview

Our Digital Marketing & SEO course is designed to provide comprehensive training in modern digital marketing strategies and search engine optimization techniques. This program covers all aspects of online marketing, from social media management to advanced SEO tactics and paid advertising campaigns.

Students will learn practical skills in content marketing, email marketing, Google Ads, Facebook advertising, analytics, and conversion optimization. The course combines theoretical knowledge with hands-on experience using industry-standard tools and platforms to prepare graduates for successful careers in digital marketing.

Upon completion, graduates will be equipped to work as digital marketing specialists, SEO analysts, social media managers, or start their own digital marketing agencies. The program emphasizes data-driven marketing, ROI optimization, and staying current with digital trends.

  • Duration

    6 Months

  • Schedule

    Monday to Friday

  • Class Size

    Max 25 Students

  • Certification

    NAVTTC Certified

  • Prerequisites

    Basic Computer Skills

What You'll Learn

Comprehensive training in digital marketing and SEO covering all aspects of modern online marketing

Search Engine Optimization

  • On-page and off-page SEO
  • Keyword research and analysis
  • Technical SEO optimization
  • Link building strategies
  • SEO tools and analytics

Social Media Marketing

  • Facebook and Instagram marketing
  • LinkedIn and Twitter strategies
  • Content creation and curation
  • Social media advertising
  • Community management

Paid Advertising

  • Google Ads campaigns
  • Facebook Ads management
  • Display and video advertising
  • PPC optimization strategies
  • Budget management and ROI

Content Marketing

  • Content strategy development
  • Blog writing and optimization
  • Video and visual content
  • Content distribution channels
  • Content performance analysis

Email Marketing

  • Email campaign design
  • List building and segmentation
  • Automation and workflows
  • A/B testing strategies
  • Email analytics and optimization

Analytics & Reporting

  • Google Analytics mastery
  • Conversion tracking setup
  • Data analysis and insights
  • Performance reporting
  • ROI measurement techniques

Learning Outcomes

Master advanced SEO techniques to improve website rankings and organic traffic

Create and manage effective social media campaigns across multiple platforms

Design and optimize paid advertising campaigns with measurable ROI

Develop compelling content strategies that engage and convert audiences

Analyze marketing data and create actionable insights for business growth

Implement marketing automation tools and workflows for efficiency

Course Curriculum

Comprehensive 6-month program covering all aspects of digital marketing and SEO

1

Digital Marketing Fundamentals

  • Introduction to digital marketing landscape
  • Digital marketing channels overview
  • Customer journey and buyer personas
  • Digital marketing strategy development
2

Search Engine Optimization (SEO)

  • SEO fundamentals and search algorithms
  • Keyword research and competitive analysis
  • On-page optimization techniques
  • Technical SEO and site structure
3

Social Media Marketing

  • Platform-specific strategies (Facebook, Instagram, LinkedIn)
  • Content creation and visual design
  • Social media advertising and targeting
  • Community management and engagement
4

Paid Advertising & PPC

  • Google Ads campaign setup and management
  • Facebook and Instagram advertising
  • Display advertising and remarketing
  • Budget optimization and bid strategies
5

Content Marketing & Email Marketing

  • Content strategy and editorial calendars
  • Blog writing and SEO content optimization
  • Email campaign design and automation
  • Lead generation and nurturing strategies
6

Analytics & Performance Optimization

  • Google Analytics setup and reporting
  • Conversion tracking and goal setting
  • A/B testing and optimization strategies
  • ROI analysis and performance reporting

Ready to Master Digital Marketing?

Join our comprehensive 6-month program and become a certified digital marketing professional. Build the skills needed for a successful career in the rapidly growing digital economy.